Practical Advice for Small Business Success

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The CEO and SEO

Improving the rankings of company in the search results is not only the responibility of the IT department. Even the CEO can contribute.

As the CEO of a business, you’re too busy to handle the web design and maintenance aspect of your company. You let the IT professionals handle all that. You rely on them to make sure you have a visible presence on the Internet. You also expect their efforts to include making your company’s website rank high in the search engine results for a particular keyword or keyword phrase relating to your business.

Unfortunately, there is a lot of competition for those valuable top spaces in the search engine rankings, and it’s getting harder and harder to stay on top.

Are the CEO’s hands tied in this area of Search Engine Optimization otherwise known as SEO?

The answer is no.

There is a way where the CEO of a business can help his/her business improve their rankings in Google, Bing and Yahoo.

It’s called blogging.

Now I know what you’re thinking. You’re thinking that blogging is what college kids do to share their feelings and express their complaints with the world, but you would be wrong. Yes, there are plenty of bloggers who like to rant, but blogging is an awesome business tool to help you gain and larger presence on the web and therefore gain more clients.

One of the biggest, if not the biggest factors that the search engines use to rank the relevance and value of a site is through the numbers of back links to a particular web site.

The more links on other sites that point to your site, the more valuable Google and the other search engines will rank your site.

A blog is a series of pages that are created on top of each other.

Each page can contain a link back to your main company site, thus increasing the value of the site.

The effect may not be huge, and it may not be immediately impactful, but eventually Google will notice and rank your site with a higher value.

A CEO can add entries to a blog while on a flight, during lunch, or even in bed right before falling asleep. With the use of a laptop or a tablet, it is so easy to upload blog entries.

Here are some tips to remember:

1. The blog entries should be relevant to the company. Some suggestions are current project status updates, history of the company, encouraging words about employees, reviews of tools or software your company uses, plans for the future, etc.
2. There has to be a link back to the company’s main page somewhere on the page.
3. Correct spelling and punctuation is a must. You’re the CEO. If you have a lot of grammatical errors, then it will reflect poorly on your company.

There are several reasons why maintaining a blog can be helpful to the profitability to a company, but having the CEO of a company adding to it will have a significant effect on your company’s rankings in the search engine results.

Most CEOs don’t know this.

Now you do.